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What is SEO?

What is SEO?

Search Engine Optimization (SEO) is a set of methods aimed at making your website not only interesting and user-friendly but also search-friendly. 

Surely you have heard about SEO optimization and website promotion. Even if you have never come across the term, you are certainly well-aware of the various search engines (Google, Yandex, Rambler, and others) that present a list of websites (search results) based on the search terms input by users, for example,  “apartments for rent”, “office lunch delivery”, or “vacation in Estonia”. Note that some sites are listed first, while others can only be found by scrolling through several pages.

Search engine optimization, or SEO, ensures that your website is discoverable and listed at the top of the search engine’s results. Scientifically speaking, search engine optimization, or SEO, is a set of techniques used to improve your website’s rankings in the search results for pre-selected search queries.

Why do you need SEO?

In the recent past, the Internet was mainly used to find information, but a lot has changed since then. Constant increase in the number of Internet users, new technology (connecting with your target audience via your website, online payment systems, online ordering, etc.) and many other factors have turned the Internet into a powerful marketing tool and a marketplace at the same time. For example, the boom of online stores evidently proves that skillfully used Internet tools allow website owners to make steady profits. 

Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users continues to grow every year. Just think about thousands, and perhaps tens and hundreds of thousands of people searching the Internet for your products every day, only to find your competitors’! And all because more agile competitors have already taken the best spots in the search results. You can also claim your place in the sun by optimizing your website for search engines.

Why is it important for the website to be among the top search results?

Websites at the top of search results generally are more trustworthy and well-respected. 

A good rank attracts far more visitors. More than 95% of users will visit the top ten listed websites. If the search engine lists your website on the fourth page or beyond, less than 2% of users will have the patience to scroll this far.

Why a lack of SEO is harmful to your business?

Imagine that a customer has already made their choice and is inclined to contact your company for more information. They will then look for your website or contact information. Few will turn to yellow pages, most will look it up online instead. And if your website has not been optimized for search engines, the user most likely will not even be able to find any information about your company online! 

Today’s internet users are extremely spoiled and not used to spend a lot of time searching for information. If they are not able to find you, they will turn to your competitors who are easier to find online. We are sure you’ll agree that losing customers that were ready to contact you but were simply unable to do so is very disappointing. 

It is obvious that search engine optimization is an essential and extremely effective marketing tool. 

Contact us, and we will help you optimize your website for search engines! It’s so great to be at the top!

If you are interested in SEO services, email us at [email protected] and one of our specialists will get in touch with you.

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